Posts Tagged Web series

Interesting Experiment (And Good Web Series) to Watch

If you haven’t caught it, 31: The Series is a horror web series that is 31 episodes released over 31 days and each one is 31 seconds long.

Here’s the first one, released March 31:

 

First of all, it’s a good show. I’d probably watch it, even if it doesn’t have a gimmick to it.

But it does, and I’m going to be watching it’s numbers very carefully.

For a show that’s all over the web series community pipelines, on twitter and various blogs, their views for yesterday’s first episode much be disappointing. At the time of this article, it is 265 views. For one day, and a brand new series, that’s not bad. But for a series that is promoting itself as so time sensitive, I can’t imagine that’s the day 1 numbers they were hoping for. I dunno, maybe I’m wrong. (They also have zero comments. Seems a little odd to me.)

Many shows only find their stride a week, or a month, after the episode is released. These guys are going to be pumping them out every day. And while I’m sure it will build, I’m curious to see how the watching patterns work out. Will episode one continue to rapidly balloon as people catch up? Will people not watch if they’ve come in the middle? Will they watch individual episodes?

These are all questions that we have been grappling with on Tights and Fights: Ashes, with releasing multiple episodes over a week. The big difference is, we’re still releasing new episodes for months, but 31 will be over and done with by May.

I have a feeling that they’re kinda shooting themselves in the foot by making their show a “micro TV show” by which I mean small episodes, small release schedule, small series time span. More and more I’m coming to realize that web series don’t have to live by TV release rules of “watch it now or miss out.” People constantly discover old series, who cares if it came out three years ago – if they’ve never heard of it it might as well of came out today. This is vastly different from, say movies, because for the most part we have heard of many movies, and if you come across it in the movie section on Netflix you kinda feel like its old news, because you know it is 3 years old, because you had to sit through commercial after commercial three years ago.

As was mentioned on The Watch List post for the second episode, I wonder if people who discover the show after it is done its 31 day run will feel like there’s less reason to watch it. The creators have put so much hype into the schedule, that those who find it in June will have their attention drawn to the fact that it was released in April. Maybe the creators will revamp all their material to focus it more on the 15 minute short film they’ll end with.

I had breakfast with a guy named Alex today, and we were talking about promotion. And here’s the thing, promoting a web series is really, really hard. I have a suspicion that the creators of 31 are discovering that. And speaking of promotion, be careful about saying other people are calling you a “phenom” on a blog post that clearly has your name on it.

Like I said, I’ll be watching this show very carefully, and you should too. It is a good show worth watching for its own sake, but I also think it will be a case study in release schedules – will it work? Will people tune in because it is one short episode every day for a month? Will it continue to find views after the month is up?

It’s almost more suspenseful than the show!

 

, , , ,

No Comments

GopherX.net is in Round 2 of IPF!

As a bit of a backgrounder for those who don’t know, our current show, Tights and Fights: Ashes was funding by the inaugural year of the Independent Production Fund’s Web Series Fund.

When they offered the program for a second year, we put in our application and held our breath.

Honestly, we weren’t convinced that we would make it through this year. We went in an entirely new direction from our plans with Tights and Fights: Ashes. Our proposed series, John McFetridge’s The Box, is what we think of as a prestige project – we want it to noticed and win awards… and, oh yeah, make some money. While with Tights and Fights: Ashes, our over riding goal was to create a giant amount of content. And oh yeah, make money. We’re still working on that part.

And so we were very relieved to see that we had at least made it into round two of the application process. We were happy to see some very talented people that we know make it as well, and saddened to see some equally talented creators not get the nod. It is hard when you’re competing against friends for the same money.

Anyway, for those who are interested, here’s the results!

http://www.ipf.ca/IPF/releases/Webseries_Finalists-1-March-2011.pdf

, , , ,

No Comments

The YouTube Clock – Strategies and Challenges of Using YouTube as a Release Platform

Tights and Fights: Ashes has come to the end of Chapter 1, and we’re gearing up to launch Chapter 2 on Feb 14th.

We’re very pleased about how Chapter 1 went. We learned a lot, and we did meet with some set backs, most notably our inability to interest any brands in sponsoring or advertising with us. In Canada, we’re a conservative culture to begin with, and since the economic downturn brands here have retreated somewhat into their core marketing strategies. Video diary super hero web series are not comfortable, well worn marketing venues.

Added to the fact that we learned that, for instance, credit cards companies won’t sponsor you or advertise with you if you have any jokes about stealing someone’s credit card. Who knew?

Anyway, this isn’t some much a break down of all the things we learned during Chapter 1, although that would probably make a good post, too. This is specifically why and how we’re changing our video release strategy.

You see, during Chapter 1 we were uploading our videos to YouTube, prepping the metadata, tags and annotations, and then releasing each episode by changing it to public.

Recently, we learned this isn’t the best strategy.

(NOTE: All that follows is our understanding of how YouTube works. YouTube and Google go out of their way to make their system a secret, so that spammers have a harder time gaming their searches. If you read something that you know is incorrect, we’d love to hear from you!)

For one thing, the new subscription service on YouTube can be set up to notify subscribers when a video is uploaded – so we had people eager to see the new episode who would head there, find it marked as private, and be confused.

For another, YouTube’s clock starts ticking from the moment you upload it. The “first day” on YouTube, from which YouTube’s measure of the success of your video is measured, starts at midnight California time, and ends 24 hours later. A video’s first day isn’t the 24 hour period after it is made public, or even uploaded – it ends at midnight. So someone who uploads their video at 10 PM YouTube time only has 2 hours on their “first day.” If you upload at 12:01 AM YouTube time, you have the full 24 hours to build your stats. And you only have until midnight to be on the new lists and such.

That means we need to be uploading at 3:00 AM in our time zone.

So we needed to make the switch, from staging videos on YouTube and changing them to public to release them, to uploading them in the wee hours of the morning. But how? We can’t do all the things we do to do during business hours and stay up until 3:00 AM every time an episode comes out. Nor do we have the resources to have a night shift come in and handle it.

For a while, we were stumped.

But then we came across TubeShack.

TubeShack is an auto uploader to YouTube. And it’s free.

TubeShack was a bit of a life saver. We could stage the video in TubeShack, enter in our tags and metadata, and set it to upload at 3:01 AM EST.

It’s not a perfect solution. For one thing, there’s no YouTube API access to annotations, you can only do them after the video is uploaded. For another, we used to be able to pre-populate things like our website page for the video because we knew the YouTube Video ID once we upload it. But now we can only do all the things we need to do to support the launch after the video is uploaded.

And even more changes – we were releasing the videos at 4:00 PM, so we had the characters living their lives on Twitter and Facebook up to the episodes, and then reacting to the episodes after they launched. But with videos launching int he middle of the night, we’ll now need our character to be living their Transmedia lives between the episodes. I know, it probably doesn’t sound like much, but it is a complete change in the way we need to treat the linkage between the episodes and the Transmedia.

What does any of that mean to the audience? Almost nothing. their won’t be a set release time anymore, but other than that, I don’t think they will even notice a change. But for us it should result in a noticeable increase in organic views.

, ,

2 Comments

YouTube 300 View Controversy! | Business of Web Series

YouTube 300 View Controversy | The Business of Web SeriesI came across this interesting bit of information today.

We got a report about optimizing our YouTube channel for TightsandFights. This one piece of advice was news to me, and I thought I would share it with you all.

It seems that it is not uncommon for YouTube videos view statistics to freeze once they hit the 300 mark. Your video continues to play, but the view counts don’t go up. Eventually, the video unfreezes, and the counts go up again.

Like many other things about why Youtube works (or sometimes doesn’t work) the way it does, there’s very little hard information about this. Is it a glitch? Is it part of the the design? There’s much speculation that once your videos hit 300 views, a different way of counting views kicks in (to try to head of fraudulent view counts). Some feel strongly that you will actually lose your views during that time. Others feel, just as strongly, that eventually your view count will catch up, and no views are lost, only delayed in being reported.

What’s weird about working with YouTube is that you’re very much flying blind – it’s difficult to understand how things work, and why. YouTube and Google are both notoriously difficult to communicate with, and they deliberately keep details of their business secret – even from clients and costumers. This week, a cautionary story floated around my twitter circle about the dangers of working with YouTube…

http://www.duckworksmagazine.com/11/columns/guest/winter/index.htm

He describes essentially being fired by a YouTube algorithm. Is that our future?

It makes it difficult to earn money off of web series when you’re uncertain of such fundamental information as whether or not YouTube counts a view as a view. Which raises the question that consumes hundreds of hours of web series producers’ time – why stick with YouTube? That’s a whole post in itself, but as long as YouTube is the first and often only place the casual viewer goes to find new stuff to watch, GopherX.net is going to be there. Sure, other sites have better players or widgets, but if you’re serious about making some money doing video and transmedia storytelling, YouTube’s the only true game in town.

If you’d like to read a little more about the 300 Video View Freeze controversy, here’s where I got a bunch of my information…

http://www.google.com/support/forum/p/youtube/thread?tid=085169998178ca55&hl=en

, , , , , , , , , ,

No Comments

Live Super Hero Transmedia Performance on Thursday!

Hello! Scott, here.

The last couple of days have been both tiring and kinda impressive, if I do say so myself. We’ve been shooting, launching and promoting episodes, all at the same time!

But I wanted to jump on here and invite you all to our live Transmedia twitter performance this Thursday (December 9th) at 7:00 PM EST!

Our super hero characters will be acting out a short scene in their lives from 7:00 to 8:00. We try to do three every month, that means we’ll have a performance most Thursdays at the same time.

Please join us! You can read more about what’s going on in this Thursday’s performance here on our site!

, , , , , , , , , , , ,

No Comments

10,000 Upload Views Reached! (And an anecdotal case study of online ads)

Hey, Scott here!

Photo Credit: Mark Fickett

We're having cake! Would you like a slice?

I know, I know, it isn’t cool to talk about your views and your stats. But this is a big milestone for Tights and Fights: Ashes, so I thought a short celebratory post here wouldn’t be so out of line.

I just noticed that we passed 10,000 upload views on our main YouTube channel, Tights and Fights.

We were hoping to hit this mark around next week or the end of the month, so we’re a tiny bit ahead of schedule. (The first time we haven’t been scrambling to make a deadline!) The reason we reached this target today is due to a series of misadventures with Google Adwords.

We knew we could bring in a certain number of views just organically and through promotion. We were getting around 1000 veiws a week, and while we had better days and worse days, it looked like we were holding steady. So we thought we would turn on our advertising to our YouTube channel and see what happens.

It was around then that we discovered that some of our other show sites had been hacked. We had no idea that visitors were being redirected to other, less than savoury destinations until Google pulled our Adwords account. It was a bit of ashock – mostly for poor Christopher as he is managing all of that.

That meant we need to rely on the new Adwords account we were setting up. The problem – Google makes no guarantee of when they will approve your campaign. The web isn’t really set up for split second timing. Most websites apply for their campaign and sit back and wait until whenever it gets approved. It can take up to 4 months! Well, we didn’t want to wait four months.

And Christopher had a plan.

He had read somewhere (don’t ask me where he gets this stuff) that Google may be more inclined to approve your campaign in a hurry of you are spending more money. So we upped our ad bid from about $10 a day (which we were going to use as a short of shake down campaign) to $400 a day. Still no word.

(As a quick aside to those who don’t know, in these cases you bid a certain daily budget, and whenever someone clicks on your ad, you spend a penny or whatever the click rate is for your exact keywords.)

No word, that is, until we showed up this morning to discover that not only the campaign had been approved, but we had already spent our full bid!

YouTube is weird for tracking stats. I have learned to accept that anything sooner than a full week in the past isn’t really a reliable figure – your view counts continue to change as YouTube catches up. So we think our numbers will continue to climb as YouTube tracks the mass number of people who clicked on our ad and were transported to our YouTube channel.

But for right now, we have officially passed 10,000 views on our main channel. Added to those view number are the views on our secondary YouTube Channels and visits to our website, etc. So, we’re happy with that. Even if it was a surprise!

As a quick additional note, it also seems like our strategy of having lots of short videos is working beautifully. The idea is that whatever efforts we do to bring in a single view is leveraged and amplified by a bulk of content. For instance, say we spent 1 dollar to being in 1 view – if that person watches 10 episodes, it lowers our real costs from 1 dollar a view to 10 cents a view. (Or if we spent 10 minutes tweeting or in YouTube activity to bring that view in, the amplifier idea still applies.)

We designed Tights and Fights: Ashes to be very discoverable on the internet. And so far, so good.

, , , , , , , , , , , ,

No Comments

Switch to our New Site to Keep Watching!

Hi, Scott here!

During our soft launch, we’ve been posting episodes for those of you who subscribed to our production blog here at Gopherx.net.

We thank you for watching (we really, really do!) but now that our official website has launch – pictures from the party are coming soon! – we will no longer be notifying you about each episode in this blog.

We’ll have lots of other goodies to share with you – as much as we can squeeze into our days and weeks to tell you about. So no need to cancel your subscription here.

But to continue receiving updates about each episode, go here…

http://www.tightsandfights.com/how-to/

The above link will take you to a page on our new site that all kinds of helpful hints to keep you on top of all the wacky super powered goings on.

There’s a new episode up today! If you just want to jump to the episode while you’re subscribing to our main website, here it is!

Episode 17 “Shopping for Super Clothes”

, , , , , , , , , , , ,

No Comments

If Only the Internet Had the Answers…

Robert Strovesco begins his search for Captain Euchre in the likeliest of places — The Internet.

Welcome to Episode 16!

Another Episode featuring Scott Watkins as The Plumber. The Plumber knows he has to find Captain Euchre… maybe the internet can help?

, , , , , , , , , , , , , , ,

No Comments

Cousin Joey Sends His Regards!

Robert Strovesco has a pleasant conservation with his Uncle Sal in an attempt to get his job back.

The Plumber tries to convince Uncle Sal to give him his job back. It doesn’t go so well.

Hope you’re enjoying watching the episodes! Do you have a favourite character yet?

, , , , , , , , , , , , , , , , , ,

No Comments

History of the Writers’ Room – Part Two

Photo Creadit: Alexandre DulaunoyI wrote the first part of this a long time ago, and I have been trying to get back to it ever since. Events have conspired to keep me busy – turns out a show won’t shoot/post and promote itself, but as tonight is the first punch up session for bump 2 (our second of third set f 60 episodes) I thought it was a good time to carve some time aside and jot down some memories. And no, I haven’t had time to dig up pictures!

In the last post, I talked about the people. Now let’s talk about the set up.

We mostly met in my “office” which is in the basement of a church nearby where I live. I bought tables and chairs from a retirement home, and Joel and I spent many hours scrubbing the cream corn off them. Once they were set up in my room, there was barely enough room to squeeze around the edge of the room to grab a snack or a coffee.

We bought ourselves a roll of craft paper and tacked it to the wall. We marked off four character streams – Evil Trojan Borscht, written by me, Fantabulous Gal, written by Melanie Hunter, The Plumber, written by the team of Scott Watkins and Adam Swimmer, and Major Faultline & Leopard Woman, written by Conor O’Hegarty and Chelsea Larkin. Then we made a grid by dividing the character streams into 15 parts. This was our Bump 1.

Then we just started tossing around ideas of what happens to each character. Well, that’s not entirely true. I had a general idea where each character was starting from, since they all picked up from the aftermath of Captain Euchre. The only one that did not start from a Captain Euchre plot point was Fantabulous Gal. It was Mel’s suggestion that Fantabulous Gal be DynaGal’s sidekick/personal assistant. I immediately said no. But then I started to think about it… and realized it added quite a bit to an otherwise murky character (at the time).

Each time we had an idea for an episode that made us laugh and moved the story forward, we wrote it on an index card and slotted it on the grid. We didn’t start at the beginning and come up with the story in order. We started with what we already knew we wanted to have happen and then filled in the blanks. It’s a technique that I use all the time – it really helps to find your story quickly, instead of getting stuck because you don’t know point two, or whatever.

In the first session, we had all 15 episodes for all 4 character streams up on the board. And so we all went away to write. The scripts came to Neil, who polished them and reworked them as needed, and then they came to me, where I did the same. Two weeks later, we all met again to go over the scripts and tried to figure out if they made any sense. We talked them through, and then we all went away to rewrite. Again, the scripts went to Neil, who rewrote them, and then to me.

Including the punch up room sessions, each script went through at least 7 revisions! That’s a lot of writing for something that was going to be semi-improvised anyway, but we want to do our best to give ourselves a solid foundation of story, character and humour… that they can then dive off of on the day of the shoot.

We did that same process – meet to discuss, write, rewrite, meet to discuss, write, rewrite twice more until we had scripts for all three bumps – 180 episodes! I’m trying to remember now how long it took – something like 5 or 6 months. And while we weren’t working on it everyday 9 to 5, each of us put in a lot of free time. And Joel, our script coordinator, put in many hours of additional work; formatting, organizing, writing synopses and keywords… Thanks Joel!

And now, about 2 years later, we’re finally going to camera. We’re already posted 15 episodes online! It’s weird, because I’ve known them for so long as theoretical things typed into a computer, it is a little hard t adjust and realize – no, that one’s actually done and out there for the audience!

Oh, the punch up room is about to start! I gotta get going. Tonight we’re going to be working on scripts for Fantabulous Gal’s episodes #16-31! We’ll be shooting them in December, and they’ll start airing in February.

Thanks for reading this post! I hope that someday I’ll have a chance to add a part three and give you a little more detail about our Punch Up Rooms!

, , , , , , , , ,

No Comments