Posts Tagged Scott
Transmedia Storytelling Tools
Posted by ScottAlbert in Ashes Production Blog, Business of Web Series on December 3rd, 2010
Hello everyone! Scott here!
Every day I say I’m going to post what we have learned and what bumps we have hit here on this blog. But every day I don’t get quite that far down my To-Do list.
And guess what!? We’re shooting tomorrow! Yep, we’re just that crazy that we’ve started round two of our production cycle in early December in Canada. Lucky for us, Toronto is barely Canada on the best of days so weather wise we should be okay.
So wish us luck, but what I wanted to talk a bit about today was the tools we are using to run our transmedia. We’ve been pushing hard to add more and more live transmedia experience to our show, whether twitter or Facebook or whatever. And what we have discovered is… it’s hard.
And there aren’t many tools out there designed to do what we do – tell a story in real time using Social Media. And so through trial and error we are slowly figuring out what works for us. Here’s a list with some pros and cons…
TweetChat
http://tweetchat.com/room/tightsandfights
TweetChat takes your hashtag and uses it to make a chatroom that updates in real time. It’s pretty neat. We’re trying to use it for our live twitter performances. Sadly, the two times we have tried to make use of it, it hasn’t worked so well. The first time, all use of hashtags in Toronto didn’t work and we had to cancel our performance. The second time, it sucked in all the posts well enough, but it didn’t post them if you wrote them through the TweetChat. Very disappointing, but at least we kept going. We’re going to do some tests, but it still seems like the best way to have all the posts and a way for people to jump in all in one place.
HootSuite
Sure, I’m not cracking any secrets of the web by mentioning Hootsuite, but you what – Hootsuite is the only twitter client that doesn’t slow, stall or crash my computer.
The biggest problem is keeping an eye on our 16 twitter feeds, as well as 6 Facebook pages, 7 blogs, 8 YouTube channels and one website. It can be overwhelming. But let’s just stick to twitter for now. Hootsuite was doing well at first, even through I hadn’t quite figured out how to best organize it to see in a glance everything I need to see. But then they went to a paid model, so I went in search of a free client that replaced HootSuite. None of them did. To me, HootSuite’s killer feature is it’s easy to use scheduled tweets. And, oh yeah, it doesn’t crash.
I’ve gone back to the free version, which only allows you have 5 social networks. This limitation turned out to be a blessing in disguise, as it led me to try having two accounts. Nothing has made my life easier than using the two accounts to organize all those feeds. Character feeds go into one account, all other feeds into the other. It means lots less clicking around in slow loading tabs to see who is interacting to whom, and who is saying what. But that’s not all I use…
Seesmic Desktop
Seesmic filled in for Hootsuite for a short time, and I fell in love with the one thing Hootsuite doesn’t have – having all your accounts updates dhow up in one column. So I can glance at it and see if anyone is talking to me (or my characters) and then I can dig into the individual account to talk back.
One of the smaller things I don’t like about it, there’s not much way to control what shows up in the constant visual twitter updates in the corner of my screen. Why can’t a twitter client realize there are some tweets I consider important and others I don’t need to know about?
The big drawback on Seesmic? Add too many columns and it drags your computer to a halt. Granted, some of the problems I thought I was having with it I traced to another program, so I’ll keep playing with it and if it turns out it wasn’t at all effecting my computer’s performance, I’ll let you know.
But without a way to schedule tweets, it can never be the only twitter client I use.
But the one thing that is the biggest (and most surprising help) is…
Yoono
It’s main purpose is be a twitter client type interface for YouTube, IM, Facebook and others, including twitter. It doesn’t really do that very well, in my opinion. It is its secondary function that has turned my life around.
Since Google and YouTube is now one, every time I need to log into a character’s YouTube page, it logs me out of gmail, google docs, etc. And it is a pain to go through the five steps required to log in to YouTube from a different account. With Yoono in my Firefox browser, there’s a drop down menu that not only lets me switch between YouTube account with a single click – each tab can be logged into a Google/YouTube account of its own! I can be logged into my Gmail and multiple character’s YouTube pages simultaneously. I can’t stress enough how this has simplified my daily work flow.
The same thing works for twitter. Before, to be logged into multiple Twitter accounts at once, I needed to use multiple browsers and even multiple computers! Now, with Yoono’s Firefox extension, I can log in to different Twitter accounts in each tab.
It doesn’t work flawlessly. Sometimes it seems to get confused over which account I want it to use. And you must remember to switch back to the global profile before logging out. But those minor problems don’t even begin to stack up against the added ease that Yoono has given me.
Those are the big tools that I’m using to help navigate all the networks we’re using. My system is continuing to develop, so I’ll post more here if something big gets added to my arsenal.
Gotta go! We’re shooting at first light (short days in December!) and the club music from downstairs is getting louder. I can’t decided which of those are better reasons to go home.
The Dirty Secret of Outline Video – Viewer Abandonment
Posted by ScottAlbert in Business of Web Series, Latest News on October 12th, 2010

Shhh!
We here at Gopherx.net have long known the dirty secret of online video – almost no one watches until the end.
It doesn’t matter how long or short your video is, or what type of hosting you use, most of your viewers click away before the video is finished streaming.
Now, I’m not a fan of bloggers who simply rewrite other blog’s content and call it their own, so I’ll let you check out the post on Visible Measures that inspired this one on your own. (But you’ll have to wait for the link at the bottom, cause I do want you to read my post first!) But essentially they discovered that 20% of viewers leave in the first 10 seconds. That’s an average figure across the whole online video sphere. (Is there a g33k term for it that I’m not aware of?)
Like I started out saying, that’s nothing new. We discovered this fact when we were analyzing our figures for our early series, especially Team Leader, which was launched just when these sorts of robust tools were first being developed.
The first response people throw out when confronted with numbers like this is “People have shorter attention spans today.” Usually with a roll of the eyes. What they’re really saying is that the it is the viewer’s fault
that they’re not sticking around past ten seconds, or even to the end. And I just that that’s mean. It’s not the viewer’s fault that they didn’t like your piece of video enough to watch it all. (At the risk of bragging, we’ve found that our videos tend to blow away to the average numbers for completion – as far as we can tell we some of the highest completion rates on the internet.)
The myth of lowering attention span I think comes from a comparison between old media and new media. When you go out to a movie, you have committed yourself and your time to about two hours of watching. Not so with online video. Often we get a link emailed or tweated to us and we have no idea how long it is, or even what it is really about. We open it, watch for a few seconds, and then glance at the time bar. “Four minutes? I better get back to that report. I’ll watch it later.” And that counts as someone watching the video and clicking away. Is it a problem with attention span? Or is it just the fact that entertainment on the internet is still very much about discovery. How often do you sit down with a plan to watch internet videos for the next hour? (Despite what media gurus would have you believe, people don’t plan their time that way – they pick series, not platforms. But that’s another discussion.)
Another element of viewer abandonment (and the myth of the short attention span) is that watching stuff on the internet still… kinda… sucks. Let’s be honest about it. My computer is fairly modern, but I still set the resolution way down on a video so it will play smoothly and buffer quickly. Fiction videos, like web series, have a bit of a raw deal. To get the kinds of scenes viewers expect to see – being used to film and TV – can choke up a stream. It is hard to compress a scene where there’s lots of action and motion. And so the picture stutters, and freezes and buffers and we huff and puff and get to a point where watching that video just isn’t worth the wait anymore. It’s not the videos fault. And it’s not the viewer’s fault. If the experience sucks, why should people put up with it? They can click to Fail Blog or Lolcatz where the pictures come up right away, we can feel good for a moment, and then get back to that report.
So, yes, people click away. And we’re not supposed to talk about it – it might scare off advertisers. But it happens. For one reason or another, some people just don’t want to watch your video. It’s not great, but instead of keeping it a secret, we should be upfront and deal with it.
And the answer is not making that first ten seconds super exciting and super high energy or have boobies or whatever (unless that is what your video is about). Let it introduce your story, let the people who will never like to watch that story leave, and the rest of us can get on with enjoying it.
For those who are interested in the numbers, check out the post from Visible Measures.
A handful of tights are better than one!
Posted by LeahJuel in Ashes Production Blog, Latest News, Show News, Tights and Fights on September 15th, 2010
Hi all! Scott here. We asked our super dedicated and talented script intern, Leah, to write about her experiences for our production blog. Leah and I met while I was teaching Scriptwriting at Centennial College. So take it away, Leah…
Hey,
I’m new in this world of Transmedia and thanks to my teacher, Scott, I’m getting to see this interesting and new wave of entertainment unfold and slowly make sense. I wanted to get involved after Jill Gollick came to my Children’s Entertainment writing class to talk about the new art of story telling and I quickly became interested and excited about offering a hand. I would have been interested in helping her but then DUHH! My teacher just so happened to be a part of Gopher X productions with more than a few productions in pre, post or simply on the drawing board.
Theirs is a team of people that I not only find innovative but extremely inspiring. I have been doing some of what you could call grunt work but hey, what are interns for right?! I’ve been enjoying it all! It’s exciting for me to know that I am helping move things forward for them and I’m definitely learning and that’s why I am here. The fact that everyone is awesome is just an added bonus.
Last week while Punch Up’s were being done on scripts I got to be involved typing in the changes to make those jokes your gonna love even funnier. The Gopher team brought in some of the other writers and performers from this season of Tights and Fights as well as a few other very talented television writers, producers, and comedians. It was very exciting for me and I loved being involved. I even got to make a few suggestions here and there that made in the scripts! Team work is definitely a mandate here. That’s why a handful of tights are better than one!
Leah Juel x
Leopard Woman Make Up Session
Posted by ScottAlbert in Ashes Production Blog, Show News, Tights and Fights on September 9th, 2010
Scott, here. I wanted to share this moment with you.
We’re getting really close and all sorts of wild things are happening!
Right now, in our board room at our offices, our Leopard Woman (Chelsea Larkin) is taking shape as Liana K. (our Costume Designer, middle) and Cherie Snow (Hair and Make Up) design and build the look.
In other news, our punch up room is chugging along. We’re locking down locations. Our art department met for the first time and we had a long discussion about how we’ll do our nuclear missile. (Huh, nuclear missile, you ask? You’ll just have to wait and see!)
After this weekend the scripts will be locked and we’ll be in the home stretch!
“Courtney? Is that you?”
Posted by ScottAlbert in Ashes Production Blog, Show News, Tights and Fights on September 4th, 2010

Scott here.
You want to know what it is like to produce a web series/TV series/movie/covert spy mission? It’s kinda like living on the space station.
As the moment gets closer, a funny thing happens. Everything else in your life recedes into the background. It’s like you’re suddenly living in a bubble, and any moments you can spare to spend time with friends and loved ones become all that more cherished.
It means that many nights your head hits the pillow and your first thought is, “Man, I really shoulda done that (fill in the blonk) today.”
More people arrive on our hypothetical space station every day. This week alone we have punch up writing sessions, make up tests, a whole art department has materialized out of nowhere, interns are to-ing and fro-ing.
On the plus side, we got to meet with an amazing artist today to help us with our logo and various bits of art we need done. His name is Christopher Yao, and his first solo book is coming out. You can check out some of his work here.
So, here’s how the evenings this week break down, for everyone keeping score at home;
Monday
Punch Up Room
Tuesday
Art Department Meeting
Wednesday
Punch Up Room
Friday
Punch Up Room
Saturday
Punch Up Room
I have a pretty good idea of what many of you are thinking, especially you fellow canucks. Monday is Labour Day, a paid day off for most people that means only one thing – a long weekend at the cottage. And then working Friday evening and the following Saturday? “I like my Saturdays,” you feel like telling me.
Yeah, I hear that sort of thing a lot from people. Often people who want to “break in.” But that’s life on the space station. (See how I did that there? Bring that back around?)
Weekends, friends, trips to the cottage all recede into the glowing memories of happier times that you hope to find your way back to some day. (Which is weird, because the single greatest goal of everyone working in film and TV in Toronto is buying a luxury cottage. To be fair, that’s everyone in every job in Toronto.)
People sometimes are confused about the job description of a producer. We all know what a director’s job is – to have a brilliant, unique vision and to impress everyone all around him with how brilliant it is. But what makes a producer a producer?
Give up? A producer is the person who never goes home at 5.
Table Read Tonight!
Posted by ScottAlbert in Ashes Production Blog, Show News, Tights and Fights on August 17th, 2010

Posted by: Scott
The day is here.
It’s weird. We’ve opened out (tiny) office for Tights and Fights: Ashes. We’ve hired key positions. We’ve cast. We’ve signed contracts and got a (for us) large lump o’ cash. As you read a couple of posts ago, we sent a day on a super hero costume road trip.
So why is the table read the thing that makes it feel real?
I guess, being mostly a writer, this is the moment where suddenly it’s not just silly, funny words on a page that made you giggle to yourself, now actual people have to listen to other actual people say them out loud. And it either works or it don’t.
I know I promised a part two to the writing history, and I’m getting to that (this has been a crazy time for me) but I would remiss if I left you with the impression that I wrote this entire series sitting in my basement, or something. By the way, if you’re wondering, I’m using remiss in the sense of, “be an asshole.” And I don’t have a basement.
Nor was I alone on this journey. I named names in the earlier post, but the only reason this show is going to camera is because we surrounded ourselves with people funnier, smarter and prettier than we are. And now they’re gonna dress up in funny super hero costumes and say silly things to the world.
But still. I want it to be funny, and fun, and – perhaps the greatest challenge of all – make sense across more than 180 episodes. It’s scary. I’ve never had to make sense for longer than five minutes at a stretch. One of my biggest fears is that a year from now some YouTuber’s gonna watch the latest episode and post, “Can you explain what’s going on, here?”
This is a massive narrative, with plot threads coming and going like the paths of dogs playing in the dog park. And it’s always been my job to keep track of them on a big picture level. So I do feel a sense of responsibility when it comes to the read through. Some people who will be attending are going to be experiencing the story (at least the first third that will be read this evening) for the first time. I’m proud of the scripts, the writing, the talent involved. And today is the start of the long road of sharing it with the world. I can’t wait slash scared shitless. Which is pretty much normal for me.
The biggest challenge tonight is that all three of us, Courtney, Christopher and I, need to have our heads in the table read, which means that none of us can be making sure things are running smooth behind the scenes. But we’ll try to figure out a way to live tweet the read, so we can share a tiny taste of it with you.
Wish us luck, and watch this space!
Scott
History of the Writers’ Room – Part One
Posted by ScottAlbert in Ashes Production Blog, Tights and Fights on July 20th, 2010
I promised you a little bit about the writing process. And no, we don’t use pens much in this time of computers, but the pictures sure look pretty, right?

And here’s the thing about writers and pens. You’d think that writers would be all about fancy pens, maybe even pricey pens that have just the right balance and glide across the page. Most writers do use pens to some degree, so you’d think they’d take it seriously. Nope. You’ll always spot a professional writer cause they’ll have the oldest, most worn out, leaky, crumbling shitty plastic pen that they have lost and found about thirty times.
Oh, and they have super dirty keyboards. Seriously. I don’t know a single real writer without a keyboard that looks like it has a nice honey Dijon glaze over the keys. Even as i write this, my attention is drawn to the sticky nature of certain keys on my own keyboard; a wireless one that as been running low on batteries for about 16 days, but I have forgotten once again to bring in batteries sitting at home bought just for that purpose.
All of that is an aside. We’re here to talk Writers’ Room.
A little background for those who need it.
If you know all about Writers Rooms and are super pressed for time (maybe Dancing with the Stars is about to start, who knows what you do with your spare time) you can take your puffed up self down to the next bit. For all the rest of you, I’ll give a little context.
I come from a sketch comedy and TV writing background, both of which tend to involve a lot of collaboration. The way most TV shows are written is through what is known as a Writer’s Room – essentially a big table and a whiteboard. All the show’s writers are jammed in there, and they work their way through each script as a group. Either the showrunner (the writer who is in charge of every aspect of the show) leads the group, or more frequently once the steamroller of production starts up, the showrunner is off doing the million things they need to be doing to get the show on the air and a senior writer runs the room.
The room becomes your life. You cease to be an individual and you become part of The Room. Being in The Room is a prize often sought after by aspiring writers. It can be a place of intense, joyful creativity – or a place where good people go to die (or least get bitter and develop an ulcer) depending on what The Room is like. The Room is the all important engine of TV – on many comedy shows the script is literally written line by line by The Room, as very funny people compete to get their joke into the script. On a drama, there’s a lot more thoughtful conversation and silent periods of thought. Either way – it is mentally and emotionally exhausting. And there better be sandwiches – sandwiches are the life blood of any Room. Okay, it doesn’t have to be sandwiches, but you need to feed a Room well.
We did have sandwiches.
Tights and Fights: Captain Euchre (which we sometimes refer to as ‘Season 1′) set the tone to the property, and the good Captain would often tell us stories of his crime fighting colleagues. When we decided that we would do Tights and Fights: Ashes, and it would involve more characters, we had quite a few to draw on. We knew that we were going to hire talented writers/performers to take on each character, and we knew we needed a particular skill set, so we started with going down the list of people we knew and worked with to populate our world. I knew I was going to be the bizarre Evil Trojan Borscht. But who else would join us in this insane voyage?
Scott Watkins had made something of a cameo in Tights and Fights: Captain Euchre as a plumber held hostage. We knew that he was an amazing improviser and he and his writing partner Adam Swimmer are very, very funny. Adam, Scott and I had been working together in various forms for years and so we have a shared sensibility, and we’re all comic book geeks. (Sorry guys, if you were keeping that a secret.) Scott played Dr. Phallus in both incarnations of Jake Moxie, the comedy show that Adam and I wrote and tried to get produced. The animated version was the first time I worked closely with Christopher. All that is to say we knew and trusted Scott and Adam, and the idea of that plumber deciding to be a super hero after being held hostage by Captain Euchre made us laugh.
Next up was Melanie Hunter. She’s a very talented comedian, actor and improviser. Melanie just comes alive when she’s on stage or in front of a camera, and we thought that her comedic persona would be a good fit for the character of Fantabulous Gal. When we told her that we were considering her for the part, she blurted out, “I say fantabulous all the time!” When we started, we didn’t have much more figured out for the character than the name, so all the details and connections between Fantabulous Gal and the other characters is largely all Mel.
When it came time to find the voice of Major Faultline, fate took over. I went to grade school in Ottawa with Conor O’Hegarty, and flash forward 20 years (or so) we reconnected over Facebook. Conor was in the very first sketch I ever did, and I was shocked to discover that he was acting in Toronto. He came in as the Major, and quite frankly, some of the stuff he came up with is by far the laugh-out-loud funniest stuff in the series. All I’ll say is future space monkeys. And, seriously, if that’s not enough for you, make an appointment with your doctor. Conor decided not to appear in the series, so Jeremy Knight will be the Major’s face over the next year.
The last role we needed to fill was Leopard Woman, Major Faultline’s wife. We tossed around a couple of names, but nothing really clicked so we decided to have an audition. We saw a bunch of great actresses, but Chelsea Larkin knocked us off our computer seats when she sent us a character monologue delivered to her webcam of a Bronx Goldilocks. And then she came in and read for us, and she was not only hysterically funny, but she played fast and loose with the script – which is exactly the process we’ll be using when we shoot. From that moment on, Chelsea was our Leopard Woman.
I knew I needed help keeping organized and keeping an eye on the voice of the series as a whole. So I brought in a writer that I had worked with quite a bit my sketch comedy days, Neil Jones. Neil has a very logical mind, and is a much bigger comic guy than I am. Neil was invaluable; he always focused the discussion by outing (quite often) that we had stopped making sense. He also wasn’t shy in declaring what was funny or not funny, but in a way that you couldn’t help but love him for it. Neil did a pass on each and every script we did, clarifying and adding jokes.
And the guy in charge of keeping us all organized and making sure we had sandwiches was Joel Grossman, our Writers Room intern. Not only did Joel keep us fed, made sure the jokes and ideas being yelled around got written down (cause we were already on to the next one), Joel went through the 6 hours of script and made sure that they were in the correct order to the events that were going on in the story – not as easy as you might think since at any given time the five characters could be off doing entirely separate things that suddenly cross and overlap.
And so, the team was assembled! The Room was waiting. Next post, I’ll pick up and give you a peek into what the actual process was like! I might even have pictures!
EDIT: You can find Part Two right here!
Winning the Money for the First Time
Posted by ChristopherGuest in Ashes Production Blog, Show News, Tights and Fights on July 20th, 2010
When you are just starting out as a producer you basically just have to get some stuff actually made. That’s the first hurdle. Then maybe you work toward making something good. Then you are going to want to start doing projects that are larger than your credit card limit. That’s been the hurdle Scott and I have been at for the past few projects, but being a recipient of the Independent Production Fund has even bigger implications for my life. It has given me the opportunity to produce full time for the first time since I was on EI in 2002.
So this Monday marked a major milestone for me as the beginning of the first week free from the hum-drum of office life. No more commute to Scarborough, no more coffee room pleasantries. Although I might buy Courtney a cake for being awesome (its time to form our own little rituals), those office antics that have found their way into our past shows are over with for now. Well it didn’t start all that different, in fact that snooze button was even more inviting than usual. I did enjoy eating at home and running my own schedule, didn’t really get out except for a trip to the store so that’s some thing I have to work on. I love the skype calls with Scott and Courtney, where we all look at the same documents and generate a real feeling of moving forward.
Scott, Courtney and I have very different backgrounds so we have very different perspectives. Unfortunately I’m the one handling the financial realities and repercussions of our productions, and that hasn’t changed in this project. The big difference…lots of extra zeros. Its funny how things change when there is a larger pool of money. We never before ventured into E&O insurance, which a requirement of the IPF and is high on our minds now as because its a large line item in a budget that needs to cover a massive project. Otherwise we are still working at a fraction of television industry standards. The Tights and Fights: Ashes project will produce content at an estimated cost of under $300/minute, a far cry from both the $10′s of thousands per minute of traditional television fiction, and the $100 per minute target of our previous projects.
I wanted to write a little about the process of applying to this grant in particular, because I actually found it very helpful and would recommend this fund to all developing producers. There were two stages in the application process. The first one asked for an impossibly short 6 page outline of the project. Smart, because who wants to read 166 hundred-page applications? From that a committee narrowed it down to 26. Of that they awarded funding to 11 teams. That two stage process and meetings we had with them really helped us form a solid proposal.
Anyway, all in all…I could really get use to this.





